Want
to start a business? There is a guideline, that how to proceed with, and how to
get a better advice.
When
you buy a cell phone, how do you make the choice?
You may
ask your friends for the best device with the specifications you need and they
have used or having knowledge of.
You may
ask your tech friends who you think have complete knowledge in the area.
You may
go through reviews online ….. and at last you get enough advices to make you
totally confused then how you make the CHOICE in that circumstances?
You jot
down the points you have got in the form of those advices, pick some of reviews
of your best friends based on their own experiences, you look at your budget
and then you make a decision.
I am
sure while buying that cell phone you look convinced but actually you are not,
but you make a decision and buy the cell phone convincing yourself that you
have brought the best cell phone.
When
you research this much for buying a cell phone then why not when you are going
to make a much bigger investment than buying a cell phone. Your money; trust;
confidence; acumen and TIME.
Here
some tips to seek a better advice, professional consultancy for your starting
business:
1.
Adviser
or Marketer?
When you look for adviser for your business, you will get a lot of, as in
the case of buying cell phone.
You just inquire on a website or through call to an office of a
professional or professionals listed on online yellow pages. You will start
getting notifications, calls day and night and lesser your response bigger the
discount they will offer for their services.
You just stop and think! Are you looking for marketers or adviser?
How to identify the true and competent professional / adviser?
1.
If you need X services then after talking about
X services, initiate the talk about Y and Z services as well, a marketer will
easily convince you that he/ she can deliver.
2.
Ask him for details on X services and carefully
listen to him
3.
Ask for prices and any discount, keep this
remember marketers always have discount facility
4.
Ask for some references and previously performed
jobs
2.
Competency
It’s not easy to assess the competency level of any professional in the
very first interaction. Here is a way you can use to assess the same. Always look
at his qualification and practice area for competency.
If the fee to be paid is a big amount, first give him a job or ask for advice,
which requires professional skill but can be obtained in a very lesser
professional fee.
As writing a business plan, sector analysis, consumer behavior, branding
and IPR suggestions etc.
If you are confused among two or three professionals you have selected
out of many, you can meet them personally one by one for initial consultancy, by
paying a basic consultancy fee to assess their competency in the field you are
going to operate. Best friend’s advice may also serve the purpose.
3.
Online
reviews
You can also go through the online reviews about the services of the
professional you have selected.
You carefully go through all or maximum reviews to ascertain, that, in
which services he’s got positive appraisal/ compliments, this will help you to
ascertain, that the field you are going to operate, your would be business
adviser deals competently or not, or he has just said to you that he serves in
the field, he is not actually.
4.
Call
references
Call or ask reviewers,
call the references, mail them and ask for their genuine review.
By CS Anupam
Jaiswal
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